Searches for topics related to Michael Jackson peaked at 3PM Pacific
Queries about the star soon rocketed to the top of its updates and searches. But the amount of traffic meant it suffered one of its well-known outages.
Before the company's servers crashed, TweetVolume noted that "Michael Jackson" appeared in more than 66,500 Twitter updates.
According to initial data from Trendrr, a Web service that tracks activity on social media sites, the number of Twitter posts Thursday afternoon containing "Michael Jackson" totaled more than 100,000 per hour.
That put news of Jackson's death at least on par with the Iran protests, as Twitter posts about Iran topped 100,000 per hour on June 16 and eventually climbed to 220,000 per hour.
Pretty morbid stuff but it shows how much people communicate via Twitter and other Social networking sites.