Starbucks Coffee Company announced on Jun 29th 2009 their next step in solidifying a relationship with Fairtrade. Starbucks goal is to have all espresso sold in their UK stores to be both Starbucks™ Shared Planet™ and Fairtrade Certified™ by the end of 2009. In addition, Starbucks will make their first 100% Fairtrade certified whole bean coffee from Rwanda available in the UK as a limited edition coffee by early 2010.
Coffee produced by Rwanda’s Dukunde Kawa Cooperative earned Fairtrade certification in 2004, and first received Starbuck’s coffee buyers in 2005. The coffee they supply will be a limited run of fully-washed Bourbon Arabica.
I buy quite a lot of Fairtrade products. Not just because it helps the people who produce it make a fair living and ensures they don't get ripped off, but also, the products are of a superior standard than those of the 'Mass Producers'.
Well done Starbucks, I'm with you all the way.